About – Shoreline Research

Since 2008, our founding partners have been working together to bring key customer insights to the healthcare industry, contributing to the successful commercialization of hundreds of new drugs and medical technologies.

We founded Shoreline Research because we are passionate about providing highly actionable insights from patients and healthcare professionals to help clients develop winning launch strategies and mitigate business risks. We tailor research plans to each client’s specific needs and circumstances, partnering with them to design a rigorous methodology that aligns with their budget, timeline, and corporate culture.

We thrive at the intersection of our expertise and passion—generating strategic insights to drive impactful results.

Since 2008, our founding partners have been working together to bring key customer insights to the healthcare industry, contributing to the successful commercialization of hundreds of new drugs and medical technologies.

We founded Shoreline Research because we are passionate about providing highly actionable insights from patients and healthcare professionals to help clients develop winning launch strategies and mitigate business risks. We tailor research plans to each client’s specific needs and circumstances, partnering with them to design a rigorous methodology that aligns with their budget, timeline, and corporate culture.

We thrive at the intersection of our expertise and passion—generating strategic insights to drive impactful results.

Meet our Founding Partners

Kim Morneau

Founding Partner

Healthcare Market

Research since 2001

Research Expertise and Interests

Early development research that informs “Where to play?” (opportunity assessment, customer segmentation, patient journey, forecasting)

Most Rewarding Projects

Identifying and profiling the patients who will be delighted with a new product that satisfies one or more of their core unmet needs; Uncovering the unspoken drivers and/or barriers of product use through advanced analytic techniques

Outside of Work

Mom, dog lover, avid baseball enthusiast, world traveler, foodie

MBA, New York University

BS, Miami University

Meet our Founding Partners

Kim Morneau

Founding Partner

Healthcare Market

Research since 2001

Research Expertise and Interests

Early development research that informs “Where to play?” (opportunity assessment, customer segmentation, patient journey, forecasting)

Most Rewarding Projects

Identifying and profiling the patients who will be delighted with a new product that satisfies one or more of their core unmet needs; Uncovering the unspoken drivers and/or barriers of product use through advanced analytic techniques

Outside of Work

Mom, dog lover, avid baseball enthusiast, world traveler, foodie

MBA, New York University

BS, Miami University

Lara Lyeth

Founding Partner

Healthcare Market

Research since 2006

Research Expertise and Interests

Launch readiness and in-market optimization research that informs “How to win?” and “How to measure & adapt?” (communication development, defining key performance indicators, performance and promotion effectiveness tracking)

Most Rewarding Projects

Helping clients ‘course correct’ post-launch by tying together primary and secondary data to diagnose launch effectiveness and maximize brand commercial potential

Outside of Work

Mum, dancer, being outdoors in all seasons – skiing, boating, camping – and cat lover

MA Cantab, University of Cambridge

Lara Lyeth

Founding Partner

Healthcare Market

Research since 2006

Research Expertise and Interests

Launch readiness and in-market optimization research that informs “How to win?” and “How to measure & adapt?” (communication development, defining key performance indicators, performance and promotion effectiveness tracking)

Most Rewarding Projects

Helping clients ‘course correct’ post-launch by tying together primary and secondary data to diagnose launch effectiveness and maximize brand commercial potential

Outside of Work

Mum, dancer, being outdoors in all seasons – skiing, boating, camping – and cat lover

MA Cantab, University of Cambridge

Hear from our clients

Kim is a fantastic person to work with – she brings a fun spirit to a focused way of honing in on the most important aspects of the work to be done. I highly recommend considering Kim for any type of market research or analytics project – she is incredibly well-rounded and adaptable. Especially, Kim has shown an outstanding affinity for customizing market research to support strategic commercialization decisions in small-to-mid biotech environments.

Chris O’Konis

Head of Insights, Analytics and Sales Operations

Lara’s leadership on numerous pivotal projects was invaluable to myself and the brand teams I supported at large pharmaceutical companies. Her knowledge base, friendly personality, solutions-oriented mentality, flexibility and extremely high standard of work established Lara as a go-to person for my projects, especially when advanced analytical solutions were needed. She is adept at leading internal and external teams through very complicated methodologies and distilling it down so stakeholders can understand and advocate for the approach.

Gary Fernandez

Director of Global Market Research

Kim has direct experience working in pharma which enables her to better relate to the pain points that marketing teams in the life sciences industry face – as a result, she is skilled at coming up with tailored approaches to research versus a standard cookie cutter approach that many large research firms employ. Kim is a trusted, valued partner who is passionate about providing key insights focused on helping small companies grow and goes out of her way to look for time & cost efficiencies on every project. I highly recommend Kim and look forward to our continued partnership.

Tina Sampath

CEO

Having had the privilege of working with Kim and Lara across a variety of roles over 15 years, I can confidently say that their unique blend of deep market understanding, launch insights expertise, and remarkable flexibility makes the newly formed Shoreline Research an exceptional business partner. I’m excited to see the impact they’ll continue to make!

Evie Greene

Global Head, Market Research & Competitive Intelligence

Hear from our clients

Kim is a fantastic person to work with – she brings a fun spirit to a focused way of honing in on the most important aspects of the work to be done. I highly recommend considering Kim for any type of market research or analytics project – she is incredibly well-rounded and adaptable. Especially, Kim has shown an outstanding affinity for customizing market research to support strategic commercialization decisions in small-to-mid biotech environments.

Chris O’Konis

Head of Insights, Analytics and Sales Operations

Lara’s leadership on numerous pivotal projects was invaluable to myself and the brand teams I supported at large pharmaceutical companies. Her knowledge base, friendly personality, solutions-oriented mentality, flexibility and extremely high standard of work established Lara as a go-to person for my projects, especially when advanced analytical solutions were needed. She is adept at leading internal and external teams through very complicated methodologies and distilling it down so stakeholders can understand and advocate for the approach.

Gary Fernandez

Director of Global Market Research

Kim has direct experience working in pharma which enables her to better relate to the pain points that marketing teams in the life sciences industry face – as a result, she is skilled at coming up with tailored approaches to research versus a standard cookie cutter approach that many large research firms employ. Kim is a trusted, valued partner who is passionate about providing key insights focused on helping small companies grow and goes out of her way to look for time & cost efficiencies on every project. I highly recommend Kim and look forward to our continued partnership.

Tina Sampath

CEO

Having had the privilege of working with Kim and Lara across a variety of roles over 15 years, I can confidently say that their unique blend of deep market understanding, launch insights expertise, and remarkable flexibility makes the newly formed Shoreline Research an exceptional business partner. I’m excited to see the impact they’ll continue to make!

Meet our Founding Partners

Kim Morneau

Research Expertise and Interests

Most Rewarding Projects

Outside of Work

MBA, New York University

BS, Miami University

Meet our Founding Partners

Kim Morneau

Research Expertise and Interests

Most Rewarding Projects

Outside of Work

MBA, New York University

BS, Miami University

Lara Lyeth

Research Expertise and Interests

Most Rewarding Projects

Outside of Work

MA Cantab, University of Cambridge

Lara Lyeth

Research Expertise and Interests

Most Rewarding Projects

Outside of Work

MA Cantab, University of Cambridge

Hear from our clients

Chris O’Konis

Head of Insights, Analytics and Sales Operations

Gary Fernandez

Director of Global Market Research

Tina Sampath

CEO

Evie Greene

Global Head, Market Research & Competitive Intelligence

Hear from our clients

Chris O’Konis

Head of Insights, Analytics and Sales Operations

Gary Fernandez

Director of Global Market Research

Tina Sampath

CEO

Evie Greene

Global Head, Market Research & Competitive Intelligence

How can Shoreline Research help you navigate upcoming strategic decisions?

How can Shoreline Research help you navigate upcoming strategic decisions?

How can Shoreline Research help you navigate
upcoming strategic decisions?

How can Shoreline Research
help you navigate
upcoming strategic decisions?